Top of the Funnel (TOFU)
What is Top of the Funnel (TOFU) in Sales?
Top of the Funnel or TOFU is the first step in the buyer’s journey. At the top of the sales funnel are users who are researching a product or service. In this stage, they are gathering information and if you don’t persuade them to move further down the funnel, you are likely to lose them as customers.
At this stage, you concentrate your efforts on promoting awareness about your product/service and attracting leads who may become paying customers.
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- Create and prioritize campaigns. Add leads. Assign users.
- Create customizable customer details forms and message templates. Add attachments.
- Get complete lead history. Make calls through auto dialer.
- Send instant WhatsApp, email and SMS without saving customer details manually.
- Set follow-ups and never miss a single lead.
- Prioritize leads and assign tasks to other members.
- Get sales pipeline overview and call reports.
- Track and manage team performance.
- Get both direct and custom integrations. Capture all the leads in one place.
- Access the Marketplace for value-added services.
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