ABM – Account-Based Marketing
What is ABM?
ABM or Account-based marketing is a strategy that companies use to narrow down high-value prospects and create a marketing campaign that caters to that audience.
Although, it’s more of a team effort rather than just the involvement of the marketing department. The teams involved can be sales, marketing, and customer success.
Why use ABM?
As a targeted marketing strategy, ABM has a high chance of attracting highly interested prospective customers.
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- Create and prioritize campaigns. Add leads. Assign users.
- Create customizable customer details forms and message templates. Add attachments.
- Get complete lead history. Make calls through auto dialer.
- Send instant WhatsApp, email and SMS without saving customer details manually.
- Set follow-ups and never miss a single lead.
- Prioritize leads and assign tasks to other members.
- Get sales pipeline overview and call reports.
- Track and manage team performance.
- Get both direct and custom integrations. Capture all the leads in one place.
- Access the Marketplace for value-added services.
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