Did you know that 93% of businesses are active on Facebook? Moreover, over 200 million businesses make use of Facebook’s free tools and applications.

Not only this, Facebook serves as a very useful tool for gathering and downloading leads.

With its massive popularity, it’s only natural to want to make your business presence known on the platform. One of the key steps towards accomplishing this is obtaining Facebook verification for your business.

Facebook verification provides your business with a sense of authenticity. Furthermore, it even plays a big role in convincing new prospects to learn more about your products and services.

In this article, we’ll walk through everything you need to know about Facebook business verification. Not only this, we’ll also be exploring Facebook Business manager, how you too can verify your business and more.

What is Facebook Business Verification?

Business verification is a process that allows Facebook to gather information about you as well as your business. In this way, they can verify your identity as a business.

It enables the platform to verify that your Facebook Business Manager account is actually owned by a particular business. Alongside this, Facebook business verification confirms the legitimacy of your organization.

What is Your Facebook Business Manager?

Your Business Manager acts as a central place where you can manage your business. However, it is separate from your personal Facebook profile. As a result, you don’t have to worry about mixing up your personal and business content.

Business Managers can be used by small as well as large businesses. Primarily, businesses use it to organize their assets and information all in one place. 

You can control your own Facebook assets alongside ensuring the right people have the correct access to things.

Requirements for Facebook Business Verification

Before beginning the verification procedure, you will need to provide certain details:

• Proof of Business Identity (Both Government as well as Non-government Identification)

• Legal business details (Business name, contact info, address)

• Proof of access to your business (receiving a text, email or phone call; domain verification)

Ensure that the information you provide matches the details filed with district authorities. If Facebook is able to verify your business with the above information, there’s no need for additional supporting documents. 

However, if Facebook’s unable to identify your business, you may need to provide documents for legal details such as:

• Legal Name of Business: Business license, VAT certificate, etc.
• Organization’s phone number and address: Bank statement, Utility bill, and Business license showing visible phone number and address

After submitting these documents, you will have to pass two-factor authentication. This shows that you have access to the email or phone of your company.

Don’t provide any information that’s untrue and don’t attempt to verify businesses that you aren’t authorized to. Both of these actions can and will result in the rejection of your verification request. 

How to Verify A Business Manager Account on Facebook

You first go to the Business Manager and click on the ‘Security Center’ option. Then, click on the button labelled ‘Start Verification’.

Now, let’s examine how you can go about verifying your Facebook Business Manager account in five easy steps.

Step 1: Enter Your Business Details

These details would include your business name, phone number, address and website.

Step 2: Select the Name of Your Business

A  list of legal businesses that match your submitted information is then generated by Facebook. You have to select the correct option from this list of businesses.

In the event your business is not on the list, you will need to upload certain additional documents. If it’s approved, you won’t need to proceed with additional manual verification steps.

Step 3: Confirm your business details and receive a Facebook Verification Code

Then, you will have to enter a phone number that you have access to, and click on ‘Next’. You can then choose to get your verification code through call, text or email.

Lastly, you just check your email or phone to finish the verification process.

Step 4: Business verification submission

Once you’ve entered your verification code, you will receive a message. This message states that your business verification request has officially been submitted. 

Subsequently, Facebook will then proceed to verify the information you have submitted.

Step 5: Verify your domain (Optional)

Instead of Step 4, you could also obtain domain verification. Generally speaking, domain verification is a good idea, even if not for business verification purposes.

Manual Business Verification Process

If no matching record is found in Facebook’s third-party database, your business will have to undergo manual verification. 

You begin after steps 1 and 2 i.e.post-entering business details and not finding a match in the list of businesses. You can now proceed with Step 3.

Step 3: Verifying your Legal Business Name

Here, you have to submit certain documents to prove your legal business name. For example, your business license, VAT registration certificate, certification of formation/incorporation.

Step 4: Verifying your Business Phone Number or Address

Here, you will have to upload additional documents showing your business’s legal name or phone number. For example, a bank statement with address, utility bills or your business license.

In India, other  important additional documents include:

• Goods and services tax registration certificate (GST)
• Permanent Account Number Card (PAN)
• Udyog Aadar (UID)
• Shop establishment certificate

You must then select a language for submitting these documents.

Once they’ve been uploaded, you just have to enter your phone number or email address. In the same way as the automatic verification process, you will then be sent a verification code.

How Long Does Business Verification On Facebook Take?

After completing the verification procedure, you’ll receive your verification status in 2 – 3 business days. This will be sent to you via email and Facebook.

Check on your verification status through the Business Info section. Alternatively, you could also do this by visiting the Security Center of your Facebook Business Manager.

If Facebook’s unable to verify your business, you may need to submit your ID before another verification attempt occurs.

Also, you can read Top 8 WhatsApp Marketing Software Tools in India

Facebook Business Verification For WhatsApp Business API

Since May 2nd 2022, your business doesn’t have to go through Business Verification when signing up for WhatsApp Business API. Display name review and commerce policy checks are no longer mandatory either.

Instead, your business will be added to a ‘Limited Access Tier’. Here, a compliance check against WhatsApp Platform Policy is auto-triggered and conducted in the background. This allows your business to immediately message customers after signing up.

In the Limited Access Tier, your business can:

• Send up to 50 messages within a 24-hour period to a single phone number
• Respond to customer-initiated conversations within a 24-hour time period
• Register up to two numbers

However, say you want to increase the number of business-initiated conversations or request to be an OBA. Then, you will have to first verify your Facebook Business Manager account.

The Importance of Facebook Business Verification 

Connecting your business to a verified account makes it simpler for Facebook to allot responsibilities accordingly. Moreover, it becomes more challenging for your business to deceive Facebook and break rules.

Not only this but Facebook Business Verification is needed in order for you to get approved for WhatsApp Verification. Typically, this process takes upto 2 weeks.

In fact, it’s recommended that your business initiate Facebook Business Verification when applying for WhatsApp APIs.

As a whole, Facebook is more favourable towards verified businesses when compared to unverified ones. However, you should be more careful and ensure that you follow all the Facebook rules.

Reasons Why You Should Consider Verifying Your Business

• Makes your business appear more legitimate

It is a fact that nowadays several businesses attempt to defraud your potential customers. And, Facebook is aware of this possibility. As such, Facebook has come up with a way to combat such fraudsters using Business Verification.

Businesses that are unverified are most likely to get ‘flagged’. Prior to approving any business’ operations on its platform, Facebook ensures all your needed documents are provided.

• Compliance with established rules and Facebook regulations

For every business that wants to connect their WhatsApp API, Facebook has certain rules in place. For this reason, it is quite important for you to go through the Facebook Business Verification process. Following these rules creates a positive image for your business.

In addition to this, verification reduces the chances of your account getting blocked. Not only this, but more potential customers trust a business that’s verified and you’ll be able to attract more customers.

Also read The importance of business automation in 2022 and facebook sales strategy.

Conclusion

To sum up, obtaining Facebook Business Verification for your business can prove quite beneficial. 

By providing a few business details, you can gain more authenticity for your brand. This is especially useful in order to make the most of Facebook’s assets alongside appealing to new prospects.

By following our simple guide, you too can verify your Business Manager account and confirm your business identity. So, get your business verified today and watch your business evolve!