Step 5: Set Your Budget

When you set up your Facebook ad budget, you have two choices: a daily budget or a lifetime budget.

Once you’ve figured out your advertising plan, you can get more specific with your budget and use advanced options to run Facebook Ads. Here’s what you can do:

1) Schedule

Decide when your campaign should run. You can start and stop it on specific dates and even choose particular days and times for your ads to appear.

2) Optimization and Pricing

You can choose how you want to pay for your ads. You can bid for your objective, clicks, or impressions. This affects how your ad shows up and how you’re charged. 

If you pick this option, Facebook sets a maximum bid for you based on its calculations. But if you want more control, you can go for manual bidding. Facebook will suggest a bid amount based on what others are doing, but you decide how much you’re willing to pay for each action.

3) Delivery

There are two delivery types: standard and accelerated. Standard spreads your ads evenly throughout the day. Accelerated pushes your ads to reach people quickly, which is useful for time-sensitive promotions.

Step 6: Create Your Ad

Choose the ad format that matches your goal. Within formats, you can create link ads or carousel ads. 

After choosing your type of ad, you will have to upload your creative assets. After you upload your creative assets, you can also select where your ad will be displayed, like on desktop or mobile.

Finally, click ‘Review and Publish’ to run your Facebook Ad.

Step 7: Monitor Your Ad’s Performance

Once your ads are running, keep an eye on their performance. You can find this data in Facebook Ads Manager.

Step 8: Report on Ad Performance

You can also choose to receive custom performance reports via email.

That’s it! You’ve now learned how to run Facebook Ads. Good luck with your advertising campaign!

Also Read: How to verify your Facebook Business Manager

Conclusion

Overall, running Facebook Ads is an exciting journey to grow your business. By following these steps, you can effectively run Facebook Ads campaigns tailored to your goals. 

Whether you’re aiming to drive more website traffic or boost brand awareness, running Facebook Ads offers the tools to reach your audience.

With creativity and a strategic approach, you can effectively run Facebook Ads to connect with your audience and achieve your objectives. So, go ahead, dive in, and start running Facebook Ads today!