Did you know that companies turning to sales automation software for automated sales have gotten 16% more leads? 

This means that companies not using sales automation software are actually falling short in terms of lead generation.

Sales automation is primarily needed when sales processes within your sales cycle are quite repetitive and time-consuming. This is time that your sales team could utilize to do something much more productive.

Moreover, everything cannot be done manually. So, if you are wondering whether to automate sales in your business, the answer is a big YES!

In this age, it is only normal that you to use sales automation tools to automate sales processes in your business.

In this article, we will delve into the meaning of sales automation and the important elements in automated sales. We will also talk about how to automate sales with CRM software.

What is Sales Automation?

The term “self-automation” is quite self-explanatory in itself. Sales automation can be defined as automating manual tasks which are time-consuming with the help of sales automation software. 

Sales Automation software incorporates AI alongside digital tools to give better sales output to businesses. 

In fact, sales automation tools make it easier for sales teams to focus on more pressing tasks. For example, generating leads, building relationships with customers and nurturing fresh leads. 

How can Sales Automation benefit your business?

The needs of different businesses across different industries differ. Plus, different businesses in the same industry will also have their own different needs. Nonetheless, one thing that can help businesses in every sphere is sales automation. 

Here are four major ways that sales automation can benefit your business:

1) Improve the performance, efficiency and productivity of your team

When you eliminate time-consuming, repetitive tasks from your sales representatives, they can focus on real tasks like selling. 

With sales automation, you can rest assured that the performance, as well as the productivity of your sales team, will improve. As such, you’ll be able to get better lead generation and close more sales deals.

2) Speed up your sales process with an increase in accuracy

Sales automation software automates manual processes. With technology, you can definitely expect more accurate results. Plus, sales automation also quickens your sales process. 

However, remember that even a tiny surface error can result in a heavy blow to your business. 

3) Better customer experience due to lesser response time

Sales Automation helps speed up all sales processes. So agents have more time to attend to customers, which reduces your response time. 

That way your sales reps can prioritize customers and make your prospects happy. 

You can also expect better loyalty from customers if you keep paying attention to them. This is one job that artificial intelligence can’t handle. So, allow sales automation tools to handle manual tasks for you and you get back to your customers!

4) Increase the consistency of your data

Sales data in your organization needs to stay organized and consistent. Erroneous data can give rise to several problems and they need to be fixed. 

Sales Automation tools enable you to do exactly this. There is less chance of human error when you rely on automated sales. This will ultimately benefit your business and help your team. 

Also read, Total Addressable Market (TAM): What is it and why does it matter for your business?

How can you automate sales processes with a CRM?

One of many important sales automation tools that you must use is CRM, i.e. a Customer Relationship Management system. CRM software is the key to the complex puzzle of automated sales.

It is like the center of a wheel, without which the foundation of your sales processes would crumble. 

Here are the various sales processes that a CRM can automate, for sales reps and managers:

1) Prospecting 

CRM is like an insights tool that not only pulls more than just contact information about the prospects you engage with. They gather more information from social media profiles too. This helps your sales reps better understand prospects and helps in conversions.

2) Sales email automation

If a sales rep tries sending multiple emails to a prospect after they don’t answer one, it would be time-consuming. With a CRM, you can automate sales processes like emailing to save up more time and effort.

3) Reporting

As a manager, you must automate sales processes like creating reports with sales automation software, that is, CRM. This is a much simpler and faster way to keep your sales team informed and motivated.

4) Lead Rotation

Assigning leads to particular agents is a very time-consuming task. Automate sales processes like this with a CRM to free up time for more important tasks.

Also read, 5 Effective Ways to Build Your Online Presence

Conclusion

With sales automation software like a CRM, you can achieve great results for your business in terms of sales. Furthermore, having a system that relies on automated sales processes can benefit your team in many ways.

With sales automation software,  you can get time-consuming administrative tasks out of the way. So, your sales team can focus on important tasks like lead generation and lead nurturing.

Take this as your cue to sign up for a CRM like NeoDove, the key to your sales automation needs!