Imagine that you’re a sales pro armed with a powerful tool – cold texting.

Cold texting is not just about sending texts, it’s about building real connections and turning prospects into valued customers.

Did you know approximately 98% of text messages are opened by customers as compared to just 22% of emails? Cold texting allows you to reach out to potential customers, just as you would over the phone with cold calling.

In this article, we’ll walk you through the do’s and don’ts of cold texting, its benefits and how it can transform the way you approach sales.

So, let’s dive into the world of cold texting and discover how it can open doors to new opportunities and elevate your sales game.

What is Cold Texting?

Cold texting refers to reaching out to prospects you have no relationship with via text message. Typically, cold texts involve you purchasing a contact list or finding your prospect’s phone number online.

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Businesses often consider cold texting to be a more personal method of communication. As such, it can be a useful tool to help you reach your target audience effectively.

Is Cold Texting illegal?

Cold texting, or sending unsolicited text messages to individuals who have not explicitly given consent, can be a legal gray area. It’s essential to understand the laws and regulations that govern communication through text messages.

In India, cold texting falls under the purview of the Information Technology Act, 2000, and the Telecom Commercial Communications Customer Preference Regulations, 2018.

According to these rules, businesses engaging in cold texting must obtain prior consent from the recipients, maintain a “Do Not Disturb” registry, and clearly identify themselves in the messages. Failure to adhere to these regulations can lead to penalties and legal consequences.

While cold texting isn’t explicitly illegal in India, it’s subject to strict compliance with these regulations.

Cold Texting Vs. Cold Calling: What’s the difference?

Cold texting and  cold calling are two distinct approaches to reaching out to potential prospects, each with its own set of advantages and drawbacks.

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1) Cold Texting

Cold texting involves sending unsolicited text messages to individuals or businesses you believe could benefit from your product or service. It’s less intrusive than cold calling and provides the recipient with the flexibility to respond at their convenience.

Moreover, cold texting allows you to craft carefully worded messages, providing valuable information and sparking interest.

2)Cold Calling

In contrast, cold calling entails reaching out to prospects via phone calls without prior contact. While it offers real-time interaction, it can be interruptive, and many people may find it intrusive or off-putting.

The choice between cold texting and cold calling depends on your target audience, your product or service, and your personal preferences. Some may prefer the directness of a phone call, while others may appreciate the non-intrusive nature of a cold text message.

Ultimately, both methods can be effective when used judiciously and respectfully.

Also Read: SMS Marketing: The Magic Potion For Your Growing Business

The Benefits of Cold Texting

In the world of modern communication, cold texting has emerged as a powerful tool for businesses looking to connect with potential customers.

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Here are some of the main benefits of cold texting your prospects:

1) Higher Open Rates

One of the significant advantages of cold texting is the higher open rate compared to emails. People tend to check their text messages promptly, making it more likely that your cold text message will be seen and read.

2) Cost-Effective

Cold texting is a cost-effective way to reach a large audience. It eliminates the need for printed materials, postage, or phone call expenses, making it a budget-friendly choice for businesses of all sizes.

3) Instant Delivery

Unlike emails or traditional mail, cold text messages are delivered instantly. This means that cold texting can reach your prospects when they are most engaged and ready to take action.