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93% of the potential success of your cold calling attempt is believed to be attributed to the tone of voice. Isn’t that fascinating?
Becoming adept at cold calling is a tricky skill to master. However, it is not impossible. In fact, every good telecaller knows that there are some key cold calling tips to remember to guarantee success.
B2C cold calling tips are especially helpful to remember whenever you’re trying to meet a sales goal. They come in handy to both reduce customer frustration as well as close more sales deals.
In this article, we will be taking a closer look at some of the best B2C cold calling tips.
8 B2C Cold Calling Tips You Need To Know
As your business grows, cold calling becomes a great way of increasing your chances of sales. Not only does B2C cold calling help with connecting to new prospects, it also eventually converts them into potential customers.
B2C cold calls largely focus on products or services that you’re trying to sell to your customers. As such, B2C cold calling tips revolve around selling to your potential customers.
In fact, a cold call is regarded as the best way to immediately get the attention of your prospect. Here are some of the most effective B2C cold calling tips you should know about:
1) Carry out pre-call research on your prospect
Before contacting your prospect, an important cold calling tip is to learn everything there is to know about them.
Doing proper research on your prospect before cold calling them helps you better understand their needs. In fact, pre-call research is considered a necessary step for every successful cold call.
Important Tip – Clearly articulate the specific action you want the prospect to take, whether it’s scheduling a property tour, attending an open house, or discussing their real estate goals.
2) Use a cold calling script, but don’t sound scripted
More often than not, using a script is a great way for telecallers to guide a conversation. Ideally, you can make great use of cold calling scripts for cold calls, but you cannot just read from them.
Important Tip – When it comes to this cold calling tip, it’s important to remember to be yourself. Be natural and appear confident when explaining what you have to offer your prospect.
3) Be patient and persistent
If you want to succeed at cold calling, you must be patient. Did you know that it takes an average of 18 calls to connect with a prospect? This means that you will be sent to voicemail quite often.
However, this does not mean that you give up.
Important Tip – When it comes to cold calling, you should not expect quick or instant results. Instead, you should be ready to play the long game and stay consistent.
Although difficult to put into practice, this is one of the most rewarding cold calling tips. In no time at all, you’ll find yourself being flooded with sales opportunities.
4) Find the best time to call your prospect
When you’re cold calling, an important cold calling tips is to consider when to call. Majority of the time, the right time to call will depend on your prospect’s industry and routine. This is why it’s always important to do your research before a call.
Important Tip – Try to find out your prospect’s business hours and then plan the time you will call them accordingly. If you’re having trouble getting through initially, switch things up and try calling at different times throughout the day.
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5) Prepare yourself for objections and rejections
It is a fantasy that every prospect you call will be in favor of your product or service and immediately close the deal. In fact, the majority of individuals are likely to have their own doubts or objections. Perhaps one of the most important cold calling tips is to be prepared to face rejection.
Important Tip – To help sales reps better deal with common objections, you can include how to deal with them within your sales scripts.
Alongside objections, you should also be ready to face rejection. It is important they know when to take ‘No’ as a final answer and move onto their next prospect.
6) Leave a voicemail
At times, cold calls can go unanswered simply because prospects are busy or just didn’t notice their phone ringing. Another popular explanation could be that they just don’t pick up calls from unknown numbers. This is why it’s important that you always leave a voicemail. More often than not, they’re likely to call you back as a result of using this helpful cold calling tip.
Important Tip – Your voicemail should be brief, clear and to the point. Explain who you are, your company name and why you’re calling them along with your phone number.
7) Use a CRM
With advancement in technology, there came the introduction of CRM systems. A wonderful tool to optimize your entire cold calling process, a CRM is a great way to boost telecalling efficiency.
Your sales representatives no longer have to rely on manually entering and storing data on spreadsheets. Instead with a CRM system, like NeoDove, you can centralize all prospect and customer information.
Moreover, with the help of an auto dialer, you can automate the dialing process and boost telecaller productivity.
Important Tip – One of the greatest cold calling tips you can adopt, is investing in the right CRM tool for your business.
8) Practice, Practice, Practice
Lastly, and perhaps the most important amongst cold calling tips is practice. No one can become a cold calling expert overnight, it is a skill that is polished with one’s experience.
Your tone, modulation and personalization can all have a huge impact on the effectiveness of your sales call.
Important Tip – Practice mock cold calls with your manager, a friend or other sales representatives. Prepare your script, repeat it to yourself and practice until you’re confident and ready to place your call.
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Conclusion
Overall, cold calling is a great skill to have and one that is especially helpful in boosting your sales. However, B2C cold calling can be a challenging skill to perfect and so it’s important you remember a few cold calling tips to help you out.
When B2C cold calling tips, it’s important to give due importance to your prospect and their needs. Don’t just focus on closing a sales, but instead on providing them with an effective solution.
With the above mentioned cold calling tips, you’re sure to become a cold calling expert in no time. Remember to prepare, practice and repeat and sales success is sure to follow.
NeoDove is a complete telecalling CRM that helps small and medium businesses achieve higher revenue growth by enhancing the productivity of their telecalling team.
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About NeoDove
NeoDove is a complete telecalling CRM that helps small and medium businesses achieve higher revenue growth by enhancing the productivity of their telecalling team.
It comes with carefully-designed features like an autodialer, a comprehensive lead management system, instant-multichannel engagement, real-time performance analytics, thousands of integrations, a marketplace for IVR, SMS automation, and so much more.
Here’s a list of what you can do with NeoDove:
- Create and prioritize campaigns. Add leads. Assign users.
- Create customizable customer details forms and message templates. Add attachments.
- Get complete lead history. Make calls through auto dialer.
- Send instant WhatsApp, email and SMS without saving customer details manually.
- Set follow-ups and never miss a single lead.
- Prioritize leads and assign tasks to other members.
- Get sales pipeline overview and call reports.
- Track and manage team performance.
- Get both direct and custom integrations. Capture all the leads in one place.
- Access the Marketplace for value-added services.
NeoDove brings its users a customizable, safe, and secure platform for all their telecalling requirements.
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