Did you know that at present 9 out of 10 Internet users use social media? In fact, more than 75% of the eligible global population have social media accounts. 

Gone are the days when the only sales and marketing strategy you’d use were long advertisements and brochures. This is the age of digital marketing. More specifically, social media marketing.

Being a brand owner in this day and age calls for you to incorporate social media into your sales strategy. Without social media marketing, your sales strategy would have major loopholes.

But, how can you incorporate social media into your sales strategy plan? 

Worry not! In this article, you will learn the 8 best ways to integrate social media into your sales promotional strategies.

8 Ways to Integrate Social Media into your Sales Strategy

In these modern times, integrating social media into your sales strategy plan has become quite a necessity. With newer technological developments, your business must adapt their sales promotional strategies accordingly.

Here are 8 unique ways you can integrate social media into your sales promotional strategies:

1) Choose the platform your customers are most active on

Don’t try to be on every social media platform. That would be a waste of your time and effort. Focusing on the platforms that your customers are most active on is important in any sales and marketing plan. 

To do this, you must first create a buyer persona, highlighting and outlining the key information your ideal customer has. Then, you can start filtering the social media platforms that your target audience would be using.

2) Prioritize customer experience

Social media is a great place to start when you want to optimize your sales strategy. In your sales and marketing strategy, you must prioritize the experience of your customers. 

The key is to build connections and engage with them. That should be the crux of your sales strategy plan.

Also, read Everything you need need to know about customer engagement strategy.

3) Share their stories

Another major part of your sales strategy plan should be to build trust and credibility around your brand. 

The best way to do this is by word-of-mouth. Buyers love the reviews, stories and testimonials from customers of your brand. 

It is important to put user-generated content into your sales strategy. Moreover, you should showcase them across your social media handles.

4) Include social proof

Following up on the previous point, social proof must be an indispensable part of your sales strategy. 

Every time you receive an amazing online review, ensure that you put a social media story or post about it. 

Another way to integrate this into your sales and marketing strategy would be referencing the review in sales pitches. 

Alongside customer stories and testimonials, social proof is an amazing way to build trust and credibility with prospective customers.

5) Search prospects on social media

Social media is incredibly useful for your sales and marketing strategy. This is especially true especially if you work in B2B sales. 

Social media can provide you with insights about your customer base. Through these, you can gain access to prospects that you couldn’t reach otherwise. 

Sending private messages to prospective customers on social media is a great way to enhance your sales strategy plan.

6) Track metrics and analytics

Furthermore, social media can provide valuable insights that can help you optimize your sales and marketing strategy. 

It would be incredibly helpful if you add social media analytics into the sales reports. For example, you could put in relevant data about sales, leads and conversions.

7) Optimize your personal social media handles

Your company’s social media handles are not the only touchpoints that your brand can have with customers. Your personal social media handles can also be personable extensions of your brand. 

If you are a sales rep, you can strengthen your sales strategy by optimizing your own social media accounts. This allows customers to see that you represent your brand as soon as they open your profile. 

In fact, the two best platforms for this sales strategy plan are LinkedIn and Twitter.

8) Incorporate social listening into your sales strategy

Don’t you sometimes wish you could understand your customers’ minds while building your sales and marketing strategy? 

What if we told you there was an alternative to that? The solution we are talking about here is social listening.

Social listening is a tactic in sales strategy that can help you understand how your customers feel about your company. You can understand what they feel about your products and services. 

To incorporate social listening into your sales strategy, you need to check your company mentions across social media platforms. You must also check hashtags relevant to your brand and what people are saying. 

In this way, you can better understand your customers’ needs and demands.

Also, read Best outbound calling tips and strategies in 2022.

Conclusion

In conclusion, your sales and marketing strategy is an extremely crucial aspect of the success of your brand. 

Without a proper sales strategy plan, not only will you not get sales or new customers, but you’d also start losing them.