Did you know that 67% of customers are more likely to choose a brand with full online service and a digital presence?
People no longer have to go to work every day or have a 9-to-5 job to have stable incomes. As technology progresses and with the advent of the mighty internet, the world has changed a great deal.
The world is now a global village, where people are finding new innovative ways of earning. One of these innovative ways is digital marketing.
Say you have started your own online business, how do you grow it?
The answer is by building an online presence. Now you might be wondering how to build your own online presence. And we are here to help you figure out exactly that.
In this article, you will learn of the 5 effective ways how you can build your online business to grow your digital business.
Also read, Total Addressable Market (TAM): What is it and why does it matter for your business?
5 Effective Ways to Build Your Online Presence
1) Build a professional website
Websites are extremely crucial if you have just launched a new business and are working to build your online presence. A website enhances your digital presence and makes you known to your audience.
If you are unable to make a website yourself, you can outsource it to a professional. However, you must not skip this step as it is crucial for building your online presence.
To build your online presence through your website, you’ll need a domain name. Numerous companies sell domain names, and they are relatively inexpensive.
For building your online presence, your domain name does not necessarily need to match your company name. You could just have keywords describing your business. Use words that a customer might search for.
2) Target and retain customers from social media
Social media is actually by far the easiest method to building your online presence. You can leverage social media to build your online presence.
According to data, around 74% of consumers follow brands on social media. Moreover, 96% of these customers interact with brands that they follow. And, this is why your brand’s online presence is so important.
Thus, if you ask how to build your online presence, one of the answers would be social media.
To build your online presence, you don’t need to be present on every social media platform. Instead, you should focus on the platforms that most of your target customers use.
However, you should still register on all the other social media sites so that no one can use your brand name.
Also read, 10 free sales and marketing tools for SMB’s
3) Build an online store
Did you know 56% of retailers prioritised e-commerce and their online presence in 2021?
Say you have built a brand and are trying to build your online presence and you want to sell products online. For this, you will need an e-commerce solution. Here are some options you could opt for:
- You could build your online presence by using e-commerce tools and building an e-commerce platform on your own website.
- Several web hosts provide e-commerce solutions and packages.
- Signing up with a hosted provider like BigCommerce or Shopify would be a good idea
- You could create a store on eBay, Amazon etc.
To build your online presence, you can have your own solution too that you can implement on your website. You can then opt to sell on any of the mega marketplaces like Amazon or eBay.
Pro – tip: Most customers make purchases on their mobile devices. So, it is important that your website and online store has a mobile-friendly layout. This will help you build your online presence effectively.
4) Master SEO
To build your online presence, you must optimise your site. This is crucial so that your target audience can discover you when they search online.
Search engine optimization (SEO) is a major component of search engine marketing (SEM). Both of these concepts are slightly complex, so you could outsource SEO for your brand.
SEO is especially important for your online presence because 93% of online activity starts at the search engine. Use tools like Google’s Keyword Planner tool and research the keywords that are most popular and relevant to your business.
You should also use those keywords in your website copy, that is, in the headlines, subheadlines, and captions.
5) Create value
While your main goal with your business would be to make money, you must also create value. Creating value to your customers and having a customer-centric brand is key to building an online presence.
One way to create value for your brand is to provide free informative content online. For example, blogs or articles. Not only is this beneficial for your customers, but it will also improve your online presence.
Another way that you can create value and build your online presence is by giving advice. This could be done by guest posting, appearing on podcasts or simply engaging with your audience on social media. As such, you should be answering your customers whenever they have questions or face challenges.
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Conclusion
Now that you know of the five effective ways that you can build your online presence, it’s time to start implementing them!
These tips are sure to help you effectively build an online presence. Remember to be patient as well as persevere if you want to achieve all your sales goals.
When you have launched a new brand, you must be patient and willing to put in the hard work before you start seeing results.