Did you know that businesses using cloud-based CRM increased from 12% to 87% between 2008 to 2022?
This shows how CRM software can provide immense help to your business.
Customer relationship management or CRM software is the key to a successful business. A CRM tool helps you manage interactions with your prospects and customers. Thus, you will have no trouble forming and improving business relationships.
When you pair CRM with other tools, such as email, social media and calendar software, it becomes more effective. In this article, you will learn all about CRM integration and its benefits for your business.
The Top 5 Benefits of CRM Integration
CRM integration with different tools can really help accelerate the growth of your business. As such, it’s worth considering integrating CRM software into your system to boost business efficiency as a whole.
Here are some of the most popular benefits of CRM system integration:
1) Marketing and Sales Automation
To achieve your sales and marketing goals, your sales representatives and marketing teams should always stay in contact with prospects. This should be a constant throughout their customer journey. But, how is that possible? The answer is pretty simple.
CRM software integration easily automates almost all your marketing and sales activities. Thus, CRM integration leaves your agents more time to spend nurturing leads.
Moreover, automation via CRM software reduces the amount of time it takes to qualify leads. CRM system integration also makes it easy for salespeople to follow up with prospects effectively.
2) Improved Reporting
CRM integration allows you to better understand what is happening in your business. With CRM software, you can effectively analyze data and then make strategic business decisions.
Among the various benefits of CRM software, CRM integration improves your reporting capabilities. This means it will be easier for you and your team to calculate rates of lead conversion.
You will also be able to determine whether any of your recent marketing activities boosted customer retention.
3) Increased Productivity
You may have CRM software and you may have lead generating tools for sales and marketing activities. But, you would not be getting the full benefits of the CRM software in the absence of CRM integration.
Without CRM integration, your team would be spending time switching between the CRM system and your tools. This is a waste of time that could have been utilized in more useful activities.
CRM integration boosts productivity by automating time-consuming processes. Besides this, with CRM integration, your teams would have instant access to the data they need to best serve your customers.
For example, integrating CRM software with your email gets rid of needing to manually enter new contacts. You can instead transfer contacts directly from your email account into the CRM software database.
4) Better Customer Experience
If you ever talk to salespeople, you would know the frustration when they don’t remember previous conversations.
You might have had to explain your problems multiple times. Moreover, you may even feel that the salesperson hasn’t been listening. This equals a very bad customer experience, where a salesperson doesn’t appear to care to meet your needs.
By implementing CRM integration you can ensure a better experience for all your customers.
CRM software keeps track of all previous conversations. Alongside this, it also gives salespeople instant access to notes from these earlier interactions.
Your sales agents can see what happened during each interaction. Thus, they can ensure that they never have to ask customers to repeat their challenges or pain points.
CRM software integration also helps marketers keep track of the number of interactions they’ve had with customers. This way they can change their approach for the next conversation, ensuring a better customer experience each time.
Thus, with CRM integration, you can boost customer retention.
5) More Opportunities for Upselling
One of the major benefits of CRM integration is that it allows you to understand when your prospect is ready to purchase. Consequently, you also start recognizing more opportunities about when you can upsell.
Say a salesperson tries to promote any additional products during the very initial contact with a prospect. Here, your prospect might start feeling that all your company cares about is making a ‘quick sale’. That would lead to them not having a good customer experience.
However, with CRM software available data, your team can gauge which prospect is ready to purchase. Your sales representative can then pitch additional products or services to them. This creates natural opportunities when you can upsell.
Also read, 5 Amazing ways that a CRM can enhance sales productivity
Conclusion
Overall, CRM software is a vital tool that allows any business to boost efficiency alongside productivity. If you love structure and organization within your company, you must opt for a CRM software.
If you have a CRM system already in place, you must consider integrating it with your sales and marketing tools. This type of CRM system integration allows you to get the best benefits of CRM.
Facing a dilemma regarding which CRM would be best for your company? Look no further and consider NeoDove – India’s smartest telecalling CRM!