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Have you ever wondered how your favorite brands send those cool messages on WhatsApp that make you go, “Wow!”?
Well, get ready to unravel the mystery!
If you own an SMB, the best way to connect with your customers is through WhatsApp. Through this platform, you can send relevant WhatsApp promotional messages to your customers consistently.
In this blog, we’re diving into the world of WhatsApp promotional messages. So, buckle up, because we’re about to spill the secrets of those awesome WhatsApp promotion messages!
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Is it possible to send promotional messages on WhatsApp?
As an owner of an SMB, you might be wondering if you can use WhatsApp to send promotional messages. Though the short answer is yes, there are more things you must know about this.
Before September 2021, WhatsApp did not allow businesses to send promotional messages to customers. WhatsApp only allowed businesses to send transactional messages to customers.
Due to its large user base, WhatsApp did not allow businesses to send spam messages to prevent customers switching to other messaging channels.
With the launch of WhatsApp Business App and WhatsApp Business API, marketing became a lot easier for businesses.
Now, businesses could easily send promotional messages using these tools via WhatsApp. With the WhatsApp Business App and API, sending WhatsApp marketing messages and boosting your sales became hassle-free.
Check Out: WhatsApp Business Multiple Users: An Ultimate Guide
21 Best WhatsApp Promotional Messages to Enhance Sales
Here are the top 21 promotional messages that you can send to your customers on WhatsApp.
1) Seasonal and holiday offers – WhatsApp Promotion Message
During special occasions and holidays, people generally look for new stuff to buy for themselves. They also look for means to upgrade their wardrobes or send gifts to their loved ones. However, festivals are expensive.
So, it is during these times that people look for offers, discounts and coupons. Use the festivals and holidays as your golden opportunity to boost sales.
You can send a promotional message to your customers regarding holiday or seasonal offers. Even a free shipping offer can incentivize your customers into making a purchase.
Here’s a monthly offer WhatsApp promotion message sample:
Fall is here and our prices are falling too!
Get up to [Discount %] discount on the latest styles and upgrade your wardrobe.
Get FREE delivery in all orders placed within 12 hours.
Get up to [Discount %] discount on the latest styles and upgrade your wardrobe.
Get FREE delivery in all orders placed within 12 hours.
2) Proactive sale reminders – WhatsApp Promotion Message
Before you start your actual sales campaign, it would be a great idea for you to start a reminder campaign. In this way, you can create excitement for a sale before it even starts.
You can send messages to customers letting them know about the products that will go on sale. The best way to build excitement among your audience is by including a CTA in your message. You must urge them to get their hands on their favorite products before they are sold out.
Here’s a proactive sales reminder WhatsApp marketing message example:
Hello [customer name].
Our winter sale starts tomorrow! Are you ready?
Browse our latest collection and add all your favorites to get amazing discounts.
Grab the latest styles before they are sold out!
Our winter sale starts tomorrow! Are you ready?
Browse our latest collection and add all your favorites to get amazing discounts.
Grab the latest styles before they are sold out!
3) Monthly offers and sales – WhatsApp Promotion Message
Do you want to boost your sales at the start of the month? Or do you need to get rid of inventory at the end of the month?
Regardless of what’s needed, you should send out promotional messages to your customers at the end of the month. This would provide them the incentive to buy their favorite products before stocks run out.
Here’s a monthly offer WhatsApp marketing message sample:
New Promotion! 🔔
This month brings you a special offer of [offer]. We’re offering our loyal customers a [X %] discount on all orders above [amount].
Just use our special promo code DISCOUNTX.
This month brings you a special offer of [offer]. We’re offering our loyal customers a [X %] discount on all orders above [amount].
Just use our special promo code DISCOUNTX.
4) Challenges and games – WhatsApp Promotion Message
One of the best ways to keep customers interested in your brand is by organizing games and challenges. They are great ways to keep your audience engaging with your brand.
While your brand stays on top of your audience’s mind, you will have awesome opportunities to boost sales. As you give out discounts to winners and participants, more of your audience would want to participate. This will ultimately lead to more sales.
Here’s a sample of a challenge-based WhatsApp promotion message:
Hello [customer name],
It’s games week at [your company] and we are offering amazing discount coupons for the first 100 winners of our Trivia challenge. One lucky winner gets [sales discount or offer].
To participate, visit [link], register with your email or phone number and [list of tasks- such as answer questions or follow your page]
Good luck! Hope you win. T&C apply promo code DISCOUNTX.
It’s games week at [your company] and we are offering amazing discount coupons for the first 100 winners of our Trivia challenge. One lucky winner gets [sales discount or offer].
To participate, visit [link], register with your email or phone number and [list of tasks- such as answer questions or follow your page]
Good luck! Hope you win. T&C apply promo code DISCOUNTX.
5) Product launches and updates – WhatsApp Promotion Message
The key to building a successful brand is making customers interested in buying and using your products. Every time that you upgrade a product or launch a new product, your customers should know about it.
You can send out promotional messages about your new or upgraded products and get your sales soaring.
Here’s a WhatsApp promotion message sample based on a new product launch:
Bonjour!
What’s better than a cup full of freshly brewed coffee in the morning?
With our newest [company name] Coffee Maker, you never have to start your day with an average cup of coffee.
We are offering a 40% discount on [company name] Coffee Maker for next [2] days.
Grab one for yourself now!
What’s better than a cup full of freshly brewed coffee in the morning?
With our newest [company name] Coffee Maker, you never have to start your day with an average cup of coffee.
We are offering a 40% discount on [company name] Coffee Maker for next [2] days.
Grab one for yourself now!
6) Abandoned Cart Recovery – WhatsApp Promotion Message
Yet another promotional message that you can send to get your customers to engage is about abandoned carts.
If you’re a business owner, you’ll certainly know how people add things to carts but don’t always complete the purchase.
You can prevent a lost sale by notifying your customer to recover items in their cart. You can also add a CTA in case stocks are running low.
Here’s a sample of an abandoned cart recovery WhatsApp marketing message example:
Hey [customer name],
You left something in your cart. Grab your favorites now and avail free shipping!
Not sure what to buy?
If you have questions or queries, feel free to drop them here or call us at [phone number]. Always happy to help.
You left something in your cart. Grab your favorites now and avail free shipping!
Not sure what to buy?
If you have questions or queries, feel free to drop them here or call us at [phone number]. Always happy to help.
7) Back-in-Stock Notifications – WhatsApp Promotion Message
Items that are good, useful and popular are likely to sell out the quickest. When a customer finds that an item on the website has been sold out, they are unlikely to engage again.
In this scenario, your sales would be negatively impacted. So, as soon as items are back in stock, you should send out a promotional message to your customers. This improves sales for all the re-stocked products.
Here’s a sample of how you can write such a WhatsApp marketing message:
Hello [customer name],
Our most loved [company name] Coffee Maker keeps flying off the shelves! Maybe because everyone loves the perfect cup of coffee.
It’s back in stock today. Grab yours now before it gets sold out, again. Here’s the [link] with an added [discount]
Our most loved [company name] Coffee Maker keeps flying off the shelves! Maybe because everyone loves the perfect cup of coffee.
It’s back in stock today. Grab yours now before it gets sold out, again. Here’s the [link] with an added [discount]
8) Upselling – WhatsApp Promotion Message
One of the best ways that you can make profit for your business is by upselling. Upselling refers to offering a customer a package deal, such as higher-priced items, bundles or extended subscriptions.
This increases your profit margin because the cost of acquiring your customer remains the same.
Here’s a sample of a WhatsApp promotional message for upselling:
Hello [customer name],
Congratulations on your purchase for [subscription-based item].
A little birdie told us you can save more money on your subscription! How?
Just extend your subscription for a year to get two months of free subscription along with [ added surprise].
Want this awesome deal? Just click on this [link] to upgrade your subscription. Got questions? Drop them here or call us at [phone number].
Congratulations on your purchase for [subscription-based item].
A little birdie told us you can save more money on your subscription! How?
Just extend your subscription for a year to get two months of free subscription along with [ added surprise].
Want this awesome deal? Just click on this [link] to upgrade your subscription. Got questions? Drop them here or call us at [phone number].
9) Loyalty Rewards – WhatsApp Promotion Message
Did you know that the cost of acquiring a new customer is five times that of retaining a customer? To build a successful business, you must understand the importance of both customer acquisition and customer retention.
If your existing customers are loyal, you would have to spend less on marketing.
One of the primary ways to build loyalty is to offer loyalty rewards. You can ensure your customers’ loyalty by sending them notifications about loyalty rewards on purchases.
Here’s a loyalty reward-based WhatsApp promotion message sample:
Hey [customer name],
We have a surprise for you! Your [company name] wallet has been credited with 100 points from your most recent purchase.
You can pay for your next purchase from our website using these points. They will expire in 12 months from now.
To check your points now, click here [link]
We have a surprise for you! Your [company name] wallet has been credited with 100 points from your most recent purchase.
You can pay for your next purchase from our website using these points. They will expire in 12 months from now.
To check your points now, click here [link]
10) Re-engagement messages – WhatsApp Promotion Message
These notifications are similar to ones you send your customers about loyalty rewards. As you can understand already, through these promotional messages you can urge your customer to re-engage with your brand.
It is natural that your brand may not be on top of your audience’s mind all the time. To ensure your brand isn’t forgotten, add a CTA to your promotional message to get customers to re-engage.
Here’s a sample message of how you can get your customers to re-engage with a WhatsApp marketing message:
Hey [customer name],
It’s been a while since you brought your favorite [item] from us. We are concerned about you!
Head over to our website [link] and grab your favorite [item] with an added [discount] now!
It’s been a while since you brought your favorite [item] from us. We are concerned about you!
Head over to our website [link] and grab your favorite [item] with an added [discount] now!
11) Upcoming events – WhatsApp Promotion Message
Unless you’re Taylor Swift going on world tours, you will need to let your audience know about upcoming events. It is important to spread word about upcoming events from your brand to get people to engage.
You must start campaigning and notifying your audience beforehand about events that you host. Moreover, you can add CTAs to get them to buy tickets before they sell out.
Here’s how you can let people know about upcoming events using a WhatsApp promotion message:
Hey [customer name],
It’s been a while since we last heard from you. On that note, we have some exciting news.
We are hosting our first offline event [event name] after the pandemic in [city name] on [date]. It will be a celebration of [company name] community and you’re invited to this gorgeous event!
Head over to [link] to register for [event name] and stay updated with us on [link or social media handles]
It’s been a while since we last heard from you. On that note, we have some exciting news.
We are hosting our first offline event [event name] after the pandemic in [city name] on [date]. It will be a celebration of [company name] community and you’re invited to this gorgeous event!
Head over to [link] to register for [event name] and stay updated with us on [link or social media handles]
12) Rebranding notifications – WhatsApp Promotion Message
If you are planning to change any detail about your brand, you need to let your audience know. Whether you are changing the company name or even the website look, you must notify your customers. This helps so that they are not taken by surprise or get confused about the company.
If you’re rebranding, send promotional messages about any sales or discounts that you’re offering to celebrate the occasion.
Here’s a sample of a rebranding WhatsApp marketing message:
Hey [customer name],
We believe in bettering ourselves always and to do that we had to change up our website to update our brand. This present look defines [company name] and who we are.
Of course, the services won’t be any different. If anything, they will only get better!
Celebrate with us and avail a [discount] on all products for this week. Visit our gorgeous new website at [link] and purchase your favorites!
We believe in bettering ourselves always and to do that we had to change up our website to update our brand. This present look defines [company name] and who we are.
Of course, the services won’t be any different. If anything, they will only get better!
Celebrate with us and avail a [discount] on all products for this week. Visit our gorgeous new website at [link] and purchase your favorites!
13) Feedback Requests – WhatsApp Promotion Message
Last but not least, you can use promotional messages to ask your audience for feedback.
If one of your customers has made a recent purchase, you can thank them for it. Then, you can add a CTA for them to fill out a review or survey regarding their experience.
Here’s a WhatsApp marketing message example of how you can ask for feedback from your customers:
Hey [customer name],
Thank you for ordering [item] from us. We hope you loved [item].
Please help us in serving you better by providing us with the ratings below.
Thank you for ordering [item] from us. We hope you loved [item].
Please help us in serving you better by providing us with the ratings below.
14) FAQs after Purchase – WhatsApp Promotion Message
After a customer makes a purchase, it’s essential to ensure their satisfaction. Sending a warm thank-you message along with a link to Frequently Asked Questions (FAQs) provides them with easy access to information.
Furthermore, this proactive approach encourages customers to find answers independently, promoting a positive post-purchase experience.
Here’s a sample of how to write a WhatsApp marketing message for sending FAQs:
Hey [customer name],
Thanks for your recent purchase! 🎉
Have questions or need assistance?
Check out our FAQs here: [link]. Feel free to reach out if you need further support!
Thanks for your recent purchase! 🎉
Have questions or need assistance?
Check out our FAQs here: [link]. Feel free to reach out if you need further support!
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15) WhatsApp Newsletter – WhatsApp Promotion Message
To keep customers engaged and informed, utilize WhatsApp for newsletter distribution. Share exciting news, promotions, or exclusive content through a friendly message.
By providing a direct link to the latest newsletter, customers can stay connected, fostering a sense of community and brand loyalty.
Here’s an example of a WhatsApp newsletter message:
Hello [customer name],
Exciting news! 🌟 Our latest newsletter is out!
Read it here: [link].
Stay tuned for more updates and exclusive offers!
Exciting news! 🌟 Our latest newsletter is out!
Read it here: [link].
Stay tuned for more updates and exclusive offers!
16) OTP Verification – WhatsApp Promotion Message
Ensure the security of customer accounts by leveraging WhatsApp for OTP verification. Sending a simple yet secure message containing the OTP guides users through the verification process.
Moreover, this enhances account protection while maintaining a user-friendly and efficient authentication experience.
Here’s a sample of OTP via a WhatsApp marketing message:
Hi [customer name],
Secure your account! 🔒
Your OTP for verification is: [OTP].
Enter it to complete the process. Need any help? Feel free to reach out!
Secure your account! 🔒
Your OTP for verification is: [OTP].
Enter it to complete the process. Need any help? Feel free to reach out!
17) WhatsApp Chatbot Support – WhatsApp Promotion Message
Enhance customer support by offering an instant solution through WhatsApp chatbots. You can encourage users to interact with the chatbot for quick answers and support.
By providing a clickable link, customers can seamlessly access the chatbot, ensuring a convenient and efficient resolution to their queries.
Here’s an example of a WhatsApp chatbot support message:
Hello [customer name],
Need instant support? Our Chatbot is here to help!
Click [link] to chat with our Chatbot now. For personalized assistance, reply or call us!
Need instant support? Our Chatbot is here to help!
Click [link] to chat with our Chatbot now. For personalized assistance, reply or call us!
18) Renewal Reminder – WhatsApp Promotion Message
Maintain customer engagement by sending friendly renewal reminders via WhatsApp. Additionally, prompt customers to renew subscriptions or services with a timely and personalized message.
Creating a sense of urgency encourages prompt action, ensuring uninterrupted access to your valuable offerings.
Here’s a sample of a renewal WhatsApp promotion message:
Hey [customer name],
Time to renew! ⏰
Your [subscription/service] is expiring soon. Renew now to continue enjoying our services!
Time to renew! ⏰
Your [subscription/service] is expiring soon. Renew now to continue enjoying our services!
19) Order Placement and Follow-up – WhatsApp Promotion Message
Keep customers informed and engaged after they place an order by sending a personalized message.
Express gratitude for their purchase, provide assurance by mentioning order processing, and offer a convenient link for tracking. This transparent approach strengthens customer trust and satisfaction.
Here’s a sample for an order placement and follow up WhatsApp marketing message:
Hi [customer name],
Thanks for your order! 🛍️ We're processing it. Track your order here: [link].
Any questions? Feel free to ask!
Thanks for your order! 🛍️ We're processing it. Track your order here: [link].
Any questions? Feel free to ask!
20) WhatsApp Message for Tuition Classes – WhatsApp Promotion Message
Foster engagement with students and parents by delivering class updates and notes through WhatsApp.
Enhance communication by providing a convenient link for accessing materials. Thus, creating a seamless and efficient way for them to stay connected with educational resources.
Here is a sample WhatsApp marketing message for tuition classes:
Hi [student/parent name],
Exciting news from [tutoring center]! 📚
Your class updates and notes are ready. Access them here: [link].
Happy learning!
Exciting news from [tutoring center]! 📚
Your class updates and notes are ready. Access them here: [link].
Happy learning!
21) Getting in Touch with Customer Representative – WhatsApp Promotion Message
Facilitate direct communication between customers and representatives by encouraging them to reply or call.
This personalized approach reassures customers that support is readily available. Thus, enhancing overall customer satisfaction.
Here’s a sample of a WhatsApp marketing message relating to getting in touch with a customer representative:
Hello [customer name],
Do you need assistance? Our customer reps are here for you!
Reply to this message, and we'll connect you with a representative.
Do you need assistance? Our customer reps are here for you!
Reply to this message, and we'll connect you with a representative.
Also Read: Top 10 WhatsApp Follow-Up Messages You Must Know
Tips you must know to write WhatsApp Marketing Messages
You might want to follow a template for your WhatsApp promotion messages or write something from scratch.
Regardless of what you choose to do, here are some tips and best practices that you must keep in mind:
1) Segregate customers based on their interest
Firstly, you should segregate customers based on their interest. You can use “interest tags” to categorize customers and target specific audiences from your broadcast lists.
Important Note
Interest tags in WhatsApp marketing messages are a crucial step. Say you send a customer message about something they are not interested in. In this case, they might block you or mark you as spam. That would negatively affect your sales.
2) Keep messages short and interactive
Keep the WhatsApp promotion messages short and interactive. Ensure that your messages are informal and conversational.
Important Note
Remember WhatsApp can greatly help you turn a promotional message into an opportunity for building good relationships with your customers.
3) Engage with your customers
Lastly, you must engage with your customers through your WhatsApp marketing messages. That means you must ensure that they have a good reason to reply. Furthermore, you can also include prompts for action in your WhatsApp promotion message.
Important Note
You can do this through the mixed media and interactive features available on WhatsApp Business App. Eg – Quick Reply buttons and Call-to-Action buttons.
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How NeoDove’s WhatsApp API Can Optimize WhatsApp Marketing
WhatsApp API is a very useful tool that allows your business to integrate WhtatsApp’s quick messaging capabilities into your system.
NeoDove Telecalling CRM comes with in-build full-features WhatsApp API services. As a result, you can completely level up your business communication.
Not only can you send 1000s of WhatsApp promotion messages in a single click, you can also streamline message flows and provide timely customer support. Alongside this, you’re also able to schedule WhatsApp marketing messages and boost conversions by 3x – all from one easy-to-use application!
With NeoDove’s WhatsApp API, you can access your WhatsApp API directly from our CRM itself and upgrade your WhatsApp messaging!
Do Check Out: 10 Unique WhatsApp API Benefits You Need To Know
Conclusion
So, that’s all you need to know about sending promotional messages on WhatsApp. We have listed every use-case where you can send promotional messages to your customers on WhatsApp.
With WhatsApp marketing software and WhatsApp API marketing, you can offer better customer experience and boost your sales immensely.
You must remember that nowadays customers expect the best experience when they navigate through your brand. The best way to send promotional messages in bulk to your entire customer base is by using WhatsApp Business API.
This allows you to reach out to your target audience, all at once. Moreover, you would be able to engage with them via their favorite communication channel. And thus, effectively enhance your customer engagement and sales.
NeoDove is a complete telecalling CRM that helps small and medium businesses achieve higher revenue growth by enhancing the productivity of their telecalling team.
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NeoDove is a complete telecalling CRM that helps small and medium businesses achieve higher revenue growth by enhancing the productivity of their telecalling team.
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